1. The three spheres of web strategy: They are summarized in Community, Business, and Technology. In principle, technology and business are easily achievable, but creating community is difficult and, above all, volatile. 2. How to explain Open Social to managers: that is, how to tell them that by making mini-applications you can be on the sites most visited by users in the world. 3. Make your corporate site relevant: lately, we see advertisements for a vehicle on television where the official ...

For all that they imply, social networks have become a very important element in the marketing strategies of any company. All renowned companies currently allocate part of their budget to invest in loyalty or directly sell through these platforms. In this regard, the University of Massachusetts Dartmouth Center for Marketing Research, published in January this year a study on the experience of those companies that use Social media marketing plan, based on the Inc. 500 (ranking of the 500 compan...

These factors, among many others, have caused many of the SEOs to have had to migrate their projects to other languages ​​or countries; due to the high competition in the Hispanic market. iTechleadz Digital Marketing Agency has organized a debate on the usefulness of SEO and SEM. The SEO Services, at least the Spanish-speaking market, is becoming more and more complex due to several factors such as: The high knowledge of technical SEO existing in the Hispanic market. The high competition ...

Communication and marketing move at high speed. Nobody disputes that at present 'who is not on the network, is not there. Communication and marketing move at high speed. Nobody disputes that at present 'who is not on the network, is not there. iTechleadz Digital Marketing Agency has organized a debate on the usefulness of SESEO and SEM. With the appearance of new opportunities that technological change is producing in the world of employment and that are translated into new activities and pro...

Content marketing is an area of digital marketing that is dedicated to the generation of articles, posts, images, infographics, or any format that carries different and original information, in order to attract, conquer or retain customers or users. Objectives of content marketing Content marketing strategy to achieve the much-desired conversion and what in e-commerce usually focuses on the sale. But this strategy is also very useful for creating or shaping the brand image. The fan of a brand...

Social networks have become a daily topic. Despite this, little is discussed about its use in educational spaces, be it school or university. We interviewed not to present a complete panorama of the relationship between education and social networks, but to generate interesting reflections for researchers, teachers, parents, and students in general. Social Media Marketing have become a daily topic. Despite this, little is discussed about its use in educational spaces, be it school or universit...

Living from content and positioning it has more complex challenges and several paradigms begin to change in my head. I drop a few points that are bothering me recently: Living from content and positioning it has more complex challenges and several paradigms begin to change in my head. I drop a few points that are bothering me recently: If your key ranking content can be summarized in just a few words or 140 characters, don't think it will remain as relevant in the future. If today I want to kn...

More and more companies are taking advantage of the benefits that these platforms can deliver. Do you add up? For all that they imply, social networks have become a very important element in the marketing strategies of any company. All renowned companies currently allocate part of their budget to invest in loyalty or directly sell through these platforms. More than one billion people from around the world on social networks are in direct and constant contact with customers, and the opportunity...

Discover the benefits of having a Marketing Strategy that transfers media and unifies all campaigns. One of the main mistakes marketers make is that they tend to think of their strategies through the Internet as something independent of everything, completely forgetting about the campaigns developed in other media such as television, print, and radio. There is a tendency to believe that one competes with the others, when in reality each one has its value and fulfills specific functions, but fo...

That the seller is able to influence consumer decision-making goes through the fact that he is able to understand certain psychological processes. Conversion optimization techniques consist of trying to increase the chances that a user will take precisely the action that the online marketer wants them to take. For this, it must influence the decision-making of the consumer, and that is only possible when starting from the knowledge of the psychological processes that determine the consumer's de...

Content marketing is the strategy par excellence to achieve brand positioning in search engines. A good positioning on the web gives brands the possibility of obtaining traffic, positioning and audience engagement. That is why more than thinking about a keyword strategy to influence SEO (search engine optimization) positioning, it is necessary to design a strategy that generates value to the audience, where content is the ideal bet. If you are also initiating a content marketing strategy in or...

Miracle recipes do not exist, but with these recommendations any brand, no matter how small, can be promoted and consolidated on social networks. By now, any company knows that social media is a unique channel with its own (unwritten) rules. Their organic and constantly changing nature, dependent at all times on what users dictate, make them a setting where everyone participates on equal terms. It is as easy to make noise as it is to lose yourself in it and go unnoticed. So is there a key to gr...